Our Mission

Achieve Industry Excellence Through The Development, Promotion & Regulation Of The Gem & Jewellery Sector To Generate National Wealth And Stakeholder Delight.

Our Values

The Ethics, Values, Accountability, Philosophies and Transparency uncompromisingly pursued and practiced has won international acclaim and recognition.

  • Trust

To implement industry development programs while nurturing the earned trust of all stakeholders.

  • Performance & integrity

Sustain earned trust whilst demonstrating high levels of organizational & personal honesty and integrity when performing official engagements.

  • Team spirit

Accomplish organizational goals through positive team spirit to achieve a productive outcome.

  • Technological superiority & operational efficiency

Achieve greater productivity, services and processes by adopting current global practices and technological advancements.

  • Passionate work attitude

Maintain a work environment that motivates employees to work in an efficient manner with a passionate, positive attitude.

  • Commitment

Motivate and inspire staff members to work selflessly with commitment to meet challenges and contingencies confronted by the industry.

  • Innovativeness

Identify and select new ventures, opportunities, innovations and solutions to efficiently meet current and future requirements of the gem and Jewellery Industry and the nation.

  • Efficiency

Achieve greater productivity, services and processes by adopting current global practices and technological advancements.